Responsible Product Sourcing

When it comes to the health and safety of our families, we always look for the best - natural foods, natural bedding, and natural clothes. Wool is a perfect choice for our homes: it’s soft, completely natural and has a minimal impact on the environment - but do you know where your wool comes from?




The way a farmer takes care of their sheep is not important only for the quality of the produce. When raised responsibly, sheep produce top quality wool that makes for excellent clothes and other textile materials. Australian wool growers and companies strive to treat their animals in a responsible way, as if they’re part of their own family. Animal welfare and sustainability are major aspects of the Australian sheep farming - by taking good care of the sheep, farmers ensure a high quality product that is eco-friendly and has minimal impact on the environment.

Because wool is naturally derived from sheep, it is environmentally sound and a renewable source of material. This natural choice is ideal for durable, comfortable and warm clothing that does not affect the environment in a negative way. 

Ethical treatment is a vital aspect of the responsible sheep farming. Environmentally-sensitive farming is slowly becoming as important, as the quality of the product itself. Responsible sheep farming includes animal welfare and treatment, adhering to the highest standards, combined with the sustainability of farming with future generations in mind and responsible use of the land and water resources.  Environmental sustainability is a vital issue that needs to be addressed at all levels, including farming - by taking care of the animal  welfare and protecting our land and resources, we can make sure they’ll still be available for the generations to come. So, when you’re thinking about buying wool, take a while to think about the way the sheep were grown - and choose responsibly!


Cover image: Emma Turner

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